A couple of years ago I visited Iceland for the heck of it. I stayed in a small fishing village about 16km away from Reykjavik, and it was maybe about a half-hour bus ride to the nearest town that took me to the city.

On my third day there I went into this town for some food supplies and found a Subway, as you do, so I decided to grab a quick lunch there. While inside I was approached by a man who asked me “hey, are you from the U.K?”, I responded with “yeah, from Cardiff in Wales.” He had a little giggle, “that explains your accent, I’m from Kent.”

After a brief conversation about what I was doing in a small Icelandic town, we got talking about a little English cafe that he owned in the town and recommended that I go visit. When I did, I spoke to him and his partner about opening a business like that in such a random place in the world.

“Moving here and opening a business during the financial crisis was probably the best decision we ever made.”

Reading this article got me thinking about that English couple in the middle of nowhere, Iceland, defying the odds and building a successful business during times of crisis.

Thanks for the trip down memory lane!



Aspiring Polymath | Freelance Writer | Business PhD Candidate | He/Him | alexanderbboswell.com

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