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Awesome piece, Richard! I’ve often found distancing myself from a problem by, say, imagining I’m hearing a friend going through the same thing and what advice I’d give them. Good to know there’s some scientific basis in that!

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Alexander Boswell
Alexander Boswell

Written by Alexander Boswell

Content marketing specialist for MarTech, AdTech, and eCommerce SaaS businesses | Business PhD Candidate | He/Him | saasociate.com

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