Member-only story
How to Be More Creative in Your Advertising
Some tips to help you get an extra edge
I don’t know about you, but I haven’t seen any creative ads in a long time. It might be because I don’t spend so much time watching TV anymore but saying that, ads aren’t only on TV either.
The last ad that I remember sticking in my mind which showed genius creativity (though unfortunately excludes those who are blind) was a local car ad played on TV in silence.
I was flicking through my emails and social media, as you do when the ads come on, and it was quiet. I had to look up. I’m not a car person, but I sure remembered the name of “the company who had the silent ad.”
It’s genius because everyone knows ads are louder than the shows they’re breaking up. But if like me you do that, then there’s no sound, you think you broke your TV. It forces your attention back to the screen.
Besides that, every ad seems like the same thing over and over again. When there’s a sprawling landscape in a drone shot, you instantly know it’s a car ad. When an attractive woman (or man) is stepping out of a pool made of some precious metal, you know it’s a fragrance ad.
Point is, there seems to have been a serious decline in genuinely creative ads.
