Is Social Media Marketing Essential for Success?

Spoiler Alert: No it’s not, here’s why

Photo by Glen Carrie on Unsplash

It’s easy to see why a lot of small businesses and entrepreneurs fall into the trap of believing that social media marketing is the be-all, end-all marker of success.

Tech companies hailing from Silicon Valley have managed to ingrain themselves into our lives by such a degree that there are real psychological phenomenons that have sprung up in society as a result.

And they love it when you think you need them to survive. After all, that’s how the companies make their money. Attention and time is the currency of these companies, but you don’t have to participate in their crappy exchange rates to succeed.

Social media wasn’t always around.

Back in ye ol’ days, let’s say pre-2000, social media wasn’t around to help spread your message. So what were businesses, that are now worth multimillions, even billions, doing then? (Mind you, I was only born in 1995, so I’m talking from second-hand knowledge rather than experience here.)

When businesses weren’t spending their time adding yet another industry-related article to their Facebook feeds, they spent it on perfecting their product. After all, if you have a crappy product, any short term success you might…